The world couldn’t be more obsessed with TikTok. The app has completely blown up over the past couple months, and after downloading it, it’s easy to see why. Unlike Instagram where influencers rule the platform, there’s a community-centric feed to scroll through that allows average Joes to become the next big thing. Plus, those short videos couldn’t be more entertaining.
Christiana Courtright, a digital marketer and rising TikTok star under the username @damoldmillennial, recently led a virtual webinar for Intuition about how to find success on the platform. And she knows her stuff. In a matter of weeks, hundreds of thousands of people have watched her videos for one simple reason: She’s figured out the secret to making content that stands out.
If you think you’re destined to become internet famous, use Courtright’s top tips on how to post a video on TikTok that stands out. Who knows—you could become the next Charli D’amelio.
How to Post a Video on TikTok That Stands Out
1. Put Your Own Spin on Trending Effects
TikTok has many different effects to play with, from a green screen to the ability to clone yourself. Choose one that interests you and have fun with it. You can also choose effects that are trending, allowing you to capture people’s attention with your own creative spin.
2. Don’t Be Afraid to Go All Out
Courtright has seen firsthand that you find the most success on TikTok when you’re going all in and being your most true, ridiculous self. “People love someone who doesn’t care,” she says. “You have to really learn to let go of the fear of judgement and the fear that people will have something to say about you.” It might be scary at first, but once you start getting comfortable on the app, that’s when your videos will stand out the most.
3. Show Your Sense of Humor
While there’s a lot of different types of content to watch on TikTok—from fitness and health videos to beauty tutorials—the app is probably most loved for its funny videos. Not only are those videos highly likeable, but they’re also the ones you share with your friends, increasing the view count even more. Showing your sense of humor and making people laugh can go a long way.
4. Spice Up Your Video with Fun Effects
There are an endless amount of ways to transform a regular iPhone video into a TikTok masterpiece. “You can make your video grainy, shaky, or like an old VHS,” Courtright says. You can also turn your video into multiple screens, use disco lighting, add sparkles—the list goes on. Courtright recommends not going overboard and sticking to one or two for the best results.
5. Do Something Different
While experimenting with trends is fun—whether that’s viral songs or effects—standing out still means showing people something they haven’t seen before. While watching the same dances over and over can get old, bringing something totally new to the table will capture people’s attention and make them stick around to see what you do next.